Elementor Website Design Your Team Can Edit Without Breaking It
Elementor website design your team can edit: how I use global colors, global type and isolated code so nobody breaks a layout while changing a page.
October 6, 2026
THE BLOG
Notes from the build.
Web design, web development, custom plugins and True SEO, from real client projects. Every post answers its question first.
Answer Engine Optimization for Small Business Websites
What answer engine optimization is, how AI Overviews and chat assistants pick businesses to recommend, and the changes that got a roofer recommended.
September 17, 2026
WordPress Security Best Practices for Business Websites
WordPress security best practices that protect a business site, from updates and accounts to backups, plus the kill switch I once found on a client site.
August 13, 2026
Building a WordPress Booking System for Tour Operators
What a WordPress booking system for tour operators needs: capacities, statuses, staff overrides and reminders, from one I built for a trekking company.
July 16, 2026
Roofing Website Design That Turns Visitors Into Calls
Roofing website design that brings in calls: service pages, fast estimate forms, proof and local search, with real results from a Virginia roofer.
June 4, 2026
Custom Plugin vs Off the Shelf: How to Decide
Custom plugin vs off the shelf: a plain way to decide between a premium plugin with add-ons and a custom build, with the questions I ask first.
May 14, 2026
The Website Redesign Checklist I Use on Every Project
The checklist I run before, during and after a website redesign so a business keeps its rankings, keeps its leads and gets a site that brings in more.
April 23, 2026
12 Questions to Ask Before You Hire a WordPress Developer
The questions to ask a WordPress developer before hiring, and what good answers sound like, so you hire a builder for your business, not a theme installer.
April 2, 2026
How a Police Recruitment Website Took Hiring Off Paper
A police recruitment website that took hiring off paper: a two-stage application, self-booked agility tests and one-click phase changes for staff.
March 11, 2026
Let's build your monopoly.
Send an invite on Upwork with your goals and I’ll reply with a plan.