E-COMMERCE BRAND · CO-OWNER

Black Plague Gold

A brand I co-own and ran as a one-person agency: website, ads, email, Amazon and everything in between. Sales went from 5 a month to 5+ a day.

Web Design
WooCommerce
Meta + Amazon PPC
Email Marketing
AI Chat Bot
Black Plague Gold 16 oz product page on a desktop screen
5/mo
SALES BEFORE
5+/day
SALES AFTER
~$0.10
PER CLICK ON META AND AMAZON
1
PERSON RUNNING ALL OF IT
[ 01 ] THE PRODUCT PAGE

The page that does the selling.

The 16oz product page is the best design I did for the brand, so it gets the spotlight here. Everything a buyer wants to know sits above the fold: the rating, what it does for you, what’s in it and the price per serving.

Further down, the trust builders do their job: a 30-day money-back guarantee, third-party testing, free shipping, quick answers in tidy drop-downs, 221 reviews at 4.8 stars and real customer stories in their own words.

A customer review on the Black Plague Gold product page
A real customer story from the product page, highlighted the way people skim.
[ 02 ] THE DESIGN

Old-world look, built to sell.

The brand has an old apothecary feel, so the whole page leans into it: parchment textures, an engraved drawing of the bottle and its ingredients, stamped headline type and gold that matches the label.

Each of the seven ingredients gets its own illustrated section that says what it is and what it does for you, so the page explains the product without anyone wading through a wall of text.

Black Plague Gold bottle illustration from the product page
The bottle and its ingredients, drawn in the same engraved style as the label.
Black Plague Gold product page section on its apple cider vinegar ingredients
One of the seven ingredient sections.
Black Plague Gold product page section titled Raw, potent power
Stamped type that tells you how it is made.
[ 03 ] AN AGENCY OF ONE

Everything except the logo.

Black Plague Gold is a brand I co-own, and I was the whole agency behind it. Web design, development, graphic design, brand identity, automations, email marketing, digital marketing, content strategy, the Amazon FBA pipeline and every A+ content page. The only thing I didn’t make was the logo.

✓ Web design
✓ Web development
✓ Graphic design
✓ Brand identity
✓ Automations
✓ Email marketing
✓ Digital marketing
✓ Content strategy
✓ Amazon FBA
✓ A+ content
✓ AI chat bot
Black Plague Gold product page on a phone
[ 04 ] PAID ADS

Ads at about ten cents a click.

I ran PPC campaigns on Amazon and on Meta. The ad images were mine, and so were the audiences and the wording. Clicks came in at around $0.10 each, with a high conversion rate.

The Meta ads didn’t send people straight to Amazon. They went to a landing page first that explained the product and answered the usual questions, then linked them to the Amazon listing. People got to Amazon already sold, so more of them bought.

Meta ad, ~$0.10 a click
→
Landing page that explains
→
Amazon listing
→
Sale
[ 05 ] AFTER HOURS

A chat bot that knows the products.

I set up a chat bot that actually knows the products. If a customer asked a question when nobody was online, it answered right away instead of leaving them waiting until morning.

Email flows and automations did the follow-up, so customers came back without anyone doing it by hand. That’s how a brand doing 5 sales a month got to 5 or more every single day.

Ask me about Amazon.

I spent 5 years inside Amazon FBA: listings, A+ content, search rank and PPC. If your product sells on Amazon, I can help it sell more.

5+ a day
Sales, up from 5 a month. Built and run by one person.
BUILT WITH
WooCommerce
Amazon FBA
Amazon PPC
Meta ads
Landing pages
Email automation
AI chat bot
NEXT PROJECT
Gloriblends

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