Built entirely from obsession.
I grew up in Florida taking electronics apart to see how they worked. Today I take businesses apart to see why they aren't converting, and then I rebuild them.
I am entirely self-taught. After thousands of hours in PHP and JavaScript, I build custom WordPress environments from the ground up. There were no bootcamp shortcuts. I learn by engineering systems that perform under pressure.
As a co-founder of Black Plague Gold, GloriBlends, and EfYeah Digital, I have paid for traffic that didn’t convert. That is why I build with a founder mentality: every pixel earns its place, and every system must drive ROI. I have navigated the nightmare of CBD marketing where standard ads are banned, forcing me to build organic pipelines that increased sales by over 300 percent.
At Black Plague Gold, I was the agency. Every discipline below ran through me, from the storefront to the Amazon A+ content. The only thing I didn’t make was the logo. I scaled the brand from five sales a month to over five consistent sales every single day.
I have also run web projects as Web Project Manager for Just Men Shoes on Shopify, and directed Amazon FBA pipelines for five years.
Now, 150+ websites later, I can build for any business, any product, any service. Real estate, government, law, roofing, cleaning, auto transport, pet services, e-commerce, and many more. The niche changes; the engineering doesn’t. I adapt the technology to the goal of the business.
Florida
Grew up dismantling electronics to understand how they worked.
Self-taught
Thousands of hours building custom WordPress environments from the ground up.
Founder
Co-owned and ran my own brands. That’s where I learned what actually drives revenue.
150+ sites
Roofing, tour operators, cleaning, police, real estate, auto transport, pet services, e-commerce.
Today
Building revenue engines and custom plugins for clients worldwide via Upwork.
Six traits. One operator.
Tap any trait to go deeper.
Autodidactic Engineer
Bespoke Architecture
Founder Mentality
Conversion Automation
E-commerce Strategist
ROI-Driven Marketing
Architected for scale.
Five companies, five different battlefields. Each one taught me something an agency never could. Open any role to see what I built there.
01ReefWP EcosystemFounder & Lead Architect6 plugins
Architecting a proprietary suite of zero-bloat WordPress plugins (Pulse Bookings, Echo Forms, ReefCRM, Spout SMTP, Glow Reviews, FathomLMS) designed to replace expensive SaaS stacks with native, custom-coded infrastructure. Every client I build a website for gets them free.
02Black Plague GoldCo-Founder & E-Commerce Director5/mo → 5+/day
Operated as a one-man agency. Web design, development, graphic design, brand identity, automations, email marketing, digital marketing, content strategy, the Amazon FBA pipeline, and every A+ Content page. Everything except the logo. Scaled the brand from 5 sales a month to 5+ consistent sales every single day.
03GloriBlendsCo-Founder & E-Commerce Architect+300% sales
The same full-stack, one-person operation as Black Plague Gold, but in CBD, where paid advertising was legally off the table at the time. With no ads to lean on, I engineered high-converting organic pipelines and True SEO that increased total sales volume by over 300 percent.
04Just Men ShoesWeb Project ManagerShopify storefront
Managed the web projects for the Shopify storefront, coordinating UI/UX, development, and conversion improvements to capture high-intent retail traffic and turn clicks into revenue.
05EfYeah DigitalCo-Founder & Technical LeadAnti-agency origin
Managed comprehensive web design and structural SEO. This is where my anti-agency philosophy was born: learning exactly where standard agency models fail clients, and how to build better, leaner systems.
Building websites and filling them.
I’ve been building websites with WordPress for 12 years, and marketing them on Meta (Facebook and Instagram) and Google for just as long. To me that’s one job, not two. I build the site knowing how the traffic will get there, and I run the ads knowing exactly what the page has to do when people land.
Twelve years in, I still build websites in my free time, for fun.
& PAID ADS
Engineering Amazon conversions.
Amazon is one of the toughest places on the internet to win a sale. I spent 5 years as an Amazon specialist running FBA for corporate catalogs: the listings, high-converting A+ pages, search rankings and the whole life of each storefront.
I ran the PPC too, on Amazon and on Meta, with my own ad images, audiences and wording. Clicks came in at around $0.10 each with a high conversion rate. The Meta ads sent people to a landing page that explained the product first, then on to the Amazon listing, so they showed up ready to buy.
If I can make a product stand out on Amazon, I can make your standalone brand a digital monopoly.
The multidisciplinary stack.
Custom Web Architecture
Native WordPress development, custom PHP, application shells, and isolated database structuring.
UI/UX Engineering
Visual page building with dark-mode aesthetics, custom CSS/JS, and zero-friction user journeys, all mapped to front-end editors for total client control.
True SEO & Automation
Semantic DOM hierarchies, schema markup, and passing Core Web Vitals to earn search visibility, paired with deep backend automation workflows.
Digital Marketing & Scale
Paid traffic conversion, organic pipeline building, and operational logistics that turn a high-end website into a highly profitable digital asset.
Let's build your monopoly.
Send an invite on Upwork with your goals and I’ll reply with a plan.